YouTube for TV gets a new startup sound – and can add comments

If you’ve been using the YouTube app on a big screen TV, you may have noticed a few changes in the last few days: a new sound and animation that pops up when you launch the app, and an option to show comments next to what you’re watching.

The sound is official and YouTube has covered it in great detail in blog post (opens in a new tab). Something “alive, immersive and easily recognizable” was needed, so YouTube enlisted the help of sound studio Antfood to get the right audio snippet.

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