Microsoft’s campaign to popularize Edge seems to be paying off – but is it?

Microsoft’s push to drive users to its proprietary Edge browser seems to be working, at least according to one of its major traffic metrics.

Since the relaunch of the Edge browser in January 2020, Microsoft has made a sustained effort to promote the Edge browser. TechRadar Pro by SimilarWeb reflects this: Visits to the browser’s download page increased by more than six and a quarter million this month compared to December 2019, from 228,644 to 6,524,646.

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