We’re starting to hear more and more Google Pixel 7 leaks, with the phone launching in a week’s time, but tech fans may have a lot of déjà vu, and all leaks contain almost identical specs as we heard about Pixel 6 a year ago.
It looks like the new phones – the expected successor to the Pixel 6 Pro – could be very similar to their 2021 predecessors. And a new price leak suggested that phone costs could be the same, as a Twitter user noted the Pixel 7 was briefly listed on Amazon (before its quick removal, of course).
Google Pixel 7 on Amazon US. $ 599.99. It still shows up in the search cache, but the list displays an error when clicked. However, we do have a B0 number for you to track! #teampixel pic.twitter.com/w5Z09D28YESeptember 27, 2022
According to these lists, the Pixel 7 will cost $ 599 and the Pixel 7 Pro will cost $ 899, which is identical to the starting prices for the Pixel 6 and Pixel 6 Pro. The leak doesn’t include any other regional prices, but in the UK the current models are £ 599 and £ 849, while in Australia they went for AU 999 and AU 1,299.
So it looks like Google is planning to keep the same prices for its new phones as it was selling the old ones for, which doesn’t make much sense.
Analysis: Same Price, New World
Google’s choice to keep the same price points is a bit interesting considering that spec leaks suggest that these phones are virtually unchanged from their predecessors. You buy the yearly technology for the same price as before.
Remember that the price of technology generally drops over time, so you can now easily buy a cheaper Pixel 6 or 6 Pro, and after the new ones are released, older models are likely to be even cheaper.
But there is one more key factor to consider in price: $ 599 may be the same number in 2022 as it was in 2021, but with a changing global climate like wars and thrashing currencies and the cost of living in crises, that’s completely different amount of money.
Some people just won’t want to withdraw the amount they may have paid last year this year. But that speaks of a broader problem in consumer technology.
Google isn’t the only tech company to completely neglect the harsh global climate when pricing its gadgets: Samsung continues to release super-expensive foldable phones, and the iPhone 14 is for some mysterious reason even more expensive than the iPhone 13 in some regions.
Too few brands are actually coping with the difficult economic times faced by many companies today, and companies are pushing up the prices of their premium offerings to counteract rising costs, rather than designing cheaper alternatives to flagships.
These high and rising prices suggest that companies are completely out of touch with their buyers and do not understand the economic difficulties that plague many.
Sooner or later, we’ll have to hit the tipping point, either with brands that will eventually realize they need to release cheaper phones, or with customers voting wallets sticking to used or refurbished devices. But until then, you can buy the best cheap phones to show cost is important to you.